TheTradingReport

Apple Tablet: At What Price?

If the price points currently being bandied about are accurate, Apple investors might want to tamp down their expectations for an initial burst of sales of the Cupertino, Calif.’s hotly anticipated tablet computer product, which is currently the subject of intense speculation among the the company’s enthusiastic shareholders. The Journal’s Martin Peers writes:

Assuming the talk is correct, it is hard to see the device proving immediately attractive to the mass market given a price expected somewhere between $500 and $900 … Of course, it is dangerous betting against Steve Jobs. Apple could cut the device’s price. The iPhone wasn’t a big seller when it first released at $499 and $599. Apple quickly lowered that to $399. But it was only when Apple renegotiated its deal with AT&T, cutting the price for the cheapest model to $199, that sales really took off.

Still, as we pointed out before some analysts are optimistic about the prospects for the new device.



Find the original story at WSJ MarketBeat:
Apple Tablet: At What Price?

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WSJ Market Beat

MarketBeat, led by Wall Street Journal Online writer David Gaffen, looks under the hood of Wall Street each day, finding market-moving news and analyzing interesting trends and numbers. The blog is updated several times daily with contributions from reporters at The Wall Street Journal and the Online Journal and includes noteworthy commentary from the best blogs and research notes. Have a comment? Write to marketbeat@wsj.com.

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