Green Bay Packers have outperformed Dow in last 60 years

On the surface, shares in the Green Bay Packers don’t look very appealing — they can’t be sold and don’t even pay a dividend.

But the value of Packers stock has steadily been climbing over the last 60 years. So much so, that shares have consistently outperformed the Dow Jones Industrial Average during that period, according to a graph compiled by Bloomberg Businessweek.

Green Bay became the first team in the NFL to become a publicly-owned franchise when it initially offered shares in 1923 to help keep the team afloat. Back then, the team sold a few hundred shares for $5 each. Last week, the team held another stock sale, handing out 185,000 shares at $250 a pop in the first 48 hours. Green Bay’s goal is to eventually sell 250,000 shares.

The recent stock sale is part of an effort to raise US$143-million in order to help renovate the team’s Lambeau Field stadium. Renovations are expected to add two new gates, as well as about 6,700 seats and a new video board.

If you’re hoping to get rich off of the Packers, however, you’re out of luck. Shares in the team are more like an expensive certificate to hang on your wall, rather than an investment. There is no dividend paid to stakeholders. Plus, shares can’t be sold on the secondary market — they can only be passed on to family members.

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