Tesla’s Secret Plan for Market Dominance


The 18-wheeled “big rig.”

It’s an iconic piece of American culture.

I can still remember traveling down I-95 as a child. Pumping my fist at every truck we passed. Hoping they’d blow their horn in response.

But times are changing, and the iconic cargo hauler is getting a massive design upgrade.

Tesla’s recently revealed all-electric semi truck has sparked a buying frenzy in recent weeks.

Tesla might be known for its cars.

But its electric truck division is why the company is a fantastic buy right now.

Tesla’s Real’s Cash Cow

Companies are lining up to order Tesla’s new semi truck.

The first major deal for Tesla’s semi was struck with Anheuser-Busch, adding 40 new vehicles to its distribution fleet.

The investment in Tesla’s trucks marks Anheuser-Busch’s “commitment to sustainability and to reduce operational carbon footprint by 30% by 2025,” as stated on their website.

According to Electrek, if Anheuser-Busch achieves its goal of a 30% reduction, that’s equivalent to taking 500,000 gas cars off the road.

Taking note and following suit, other major companies have also placed major orders to upgrade their fleets.

Sysco, the world’s largest food distributor, recently agreed to purchase 50 of Tesla’s new trucks.

Currently, Sysco operates a fleet of approximately 7,000 trucks. But their foray into electric marks a significant shift in industry demands reflective of changing global perspectives.

Cost reduction is an obvious driver for change here, but many also note corporate responsibility to protecting the environment as another major driver.

As Tom Bené, president and COO of Sysco, notes:

This reinforces Sysco’s commitment to corporate social responsibility by reducing the environmental impact of our operations. In addition to the positive environmental impacts, we will also benefit from reduced fuel and maintenance costs and drive associate enthusiasm with the introduction of new and unique technology

Pepsi, however has made the biggest splash to date. The company one-upped everyone by revealing that it would add a whopping 100 trucks to its fleet, with a down payment of $20,000 per truck.

Tesla may have found its true cash cow. Check out their chart for the past 30 days:

Tesla Paves the Way for Profits

The trucks can travel 300–500 miles on one charge, depending on the model. In terms of operating costs, these trucks offer a much cheaper alternative to traditional semis.

As a bonus, Tesla also claims these new electric trucks will be the fastest rigs on the road.

Faster, cheaper transport. That’s a dream scenario for shippers and distributors nationwide.

But Anheuser-Busch, Sysco and Pepsi aren’t the only major names placing orders for Tesla’s new truck.

Walmart ordered 15 trucks in November too.

J.B. Hunt, DHL, JK Moving and others have also agreed to purchase or lease Tesla’s $150,000–200,000 hauler.

Doing the math: That’s a huge emerging revenue stream for Tesla.

Tesla’s cars might grab the headlines, but it’s the truck division that’s paving the road to big profits right now.

Maybe cars for consumers are incidental to Tesla’s long-range plans.

For Tomorrow’s Trends Today,

Sean McCloskey

Sean McCloskey

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Bill Bonner

Since founding Agora Inc. in 1979, Bill Bonner has found success and garnered camaraderie in numerous communities and industries. A man of many talents, his entrepreneurial savvy, unique writings, philanthropic undertakings, and preservationist activities have all been recognized and awarded by some of America’s most respected authorities. Along with Addison Wiggin, his friend and colleague, Bill has written two New York Times best-selling books, Financial Reckoning Day and Empire of Debt. Both works have been critically acclaimed internationally. With political journalist Lila Rajiva, he wrote his third New York Times best-selling book, Mobs, Messiahs and Markets, which offers concrete advice on how to avoid the public spectacle of modern finance. Since 1999, Bill has been a daily contributor and the driving force behind The Daily Reckoning .

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