Privacy Policy
YOLO Publishing, LLC Privacy Policy
YOLO Publishing, LLC has created a privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for this website.
Information YOLO gathers and tracks
YOLO uses your IP address to help diagnose problems with our server, and to administer our Web site. YOLO gathers two types of information about users: data that users provide through optional and voluntary registration on several of our sites, such as requesting subscription to our newsletter, filling out our user’s survey form, and through optional and voluntary participation in certain contests (when they are run); and aggregated tracking information derived mainly by tallying page views throughout our sites. Such information enables us to better tailor our content to readers’ needs and to help our advertisers better understand the demographics of our audience.
Rental of E-mail and Postal Information
Our site offers both a free and paid subscription e-mail and print based financial newsletters. Subscription requires users to provide us with an e-mail address and other information including name, postal address, and phone number. Users may unsubscribe to any of our electronic newsletters at any time by following the instructions contained at the end of every newsletter. We are in compliance with the CAN-SPAM legislation, and maintain a “Do Not Mail” list of e-mail addresses, which will not receive future correspondence from YOLO.
E-mail addresses provided to YOLO are kept on a secure server. YOLO does not share e-mail address with other firms. YOLO does however rent both e-mail and postal names and information to advertisers. E-mail advertisers who wish to advertise to YOLO members are required to comply with CAN-SPAM legislation, and provide an easy process of unsubscribing, as well as provide a “Do Not Mail” option for members who do not wish to receive any further communication from a spYOLOfic advertiser. E-mail users agree to receive offers directly from YOLO as well as sponsorship messages from our partners. Further, YOLO does rent its postal mailing list to approved advertisers who are offering financial-related products to our subscribers.
YOLO Publishing, LLC – Links to Other Websites
This site contains links to other sites. YOLO is not responsible for the privacy practices or the content of such Web sites.
YOLO Publishing, LLC – Surveys
Occasionally YOLO conducts user surveys to better target our content to our audiences. We sometimes share the aggregated demographic information in these surveys with our advertisers and partners. We never share any of this information about spYOLOfic individuals with any third party.
Our online surveys ask visitors for financial information (like their household income and overall size of their investment portfolio) and demographic information (like their zip code, age, or income level). Demographic and profile data is also collected at our site. We use this data to tailor our visitor’s experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. This information is shared with advertisers on an aggregate basis.
YOLO – Cookies
A cookie is a small data file that certain Web sites write to your hard drive when you visit them. A cookie file can contain information such as a user ID that the site uses to track the pages you’ve visited. But the only personal information a cookie can contain is information you supply yourself. A cookie can’t read data off your hard disk or read cookie files created by other sites.
YOLO – Use of the information
YOLO uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.
As stated above, YOLO uses information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in polls and message boards. We send out newsletters to subscribers on a regular schedule and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. YOLO never shares newsletter mailing lists with any third parties, including advertisers or partners.
When we use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. YOLO does not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.
YOLO creates aggregate reports on user demographics and traffic patterns for advertisers and partners. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs. Because YOLO doesn’t track the usage patterns of individual users, an advertiser will never know that a specific user clicked their ad.
YOLO – Sharing of the information
YOLO uses the above-described information to tailor our content to suit your needs and help our advertisers better understand our audience’s demographics. This is essential to keeping our service free. We do not share information about individual users with any third party, except in the case of some contests, and then, only with a user’s express consent. YOLO does not control the practices of our advertisers. If you have questions about how one of our advertisers uses information about you when you click their ad and go to their content, please contact them directly.
YOLO – Delete/deactivate policy
Users may unsubscribe to any of our electronic newsletters at any time by following the instructions contained at the end of every newsletter. This includes being permanently removed from our list of active subscribers, as well as being placed on a “Do Not Mail” list to ensure that you do not receive further communications from YOLO.
